The ROI of GenAI in Retail & Consumer Goods

Find out where agentic AI is delivering value today and see how early adopters are getting ahead.

Where could AI deliver the most value in your business? What opportunities with generative AI and AI agents remain untapped?

The ROI of AI in Retail and Consumer Goods report answers these. Based on the findings of a survey of 585 senior leaders of global enterprises, it unpacks the latest insights on AI adoption and reveals the key areas where business value is being realized.

Get the report and learn:

“AI only delivers real value when it’s embedded into the core of retail operations, with clear objectives and a structured approach. However, this strategy relies entirely on a solid foundation: no matter how advanced an AI model is, its performance is directly limited by the quality of the data it receives.”

Radu Săndulescu

Data Analytics & AI Services Director, Zitec

“51% of retail and CPG executives report their organization is leveraging AI agents. The use cases span a spectrum of complexity - from single-task agents to multi-agent systems that can take actions on your behalf and under your control. This trend marks a clear acceleration from planning to action, and using AI to engage consumers wherever they are - streaming, scrolling, and searching.”

Carrie Tharp

VP, Global Solutions & Industries, Google Cloud

“This report finally puts data behind what we’ve been feeling. Physical retail isn’t dead, it’s evolving into a seamless commerce approach. The insights on smart scaling are invaluable.”

"Every business leader in retail needs to read this. It is the roadmap for what is next."

“The most actionable insights I’ve seen all year. No fluff. Just hands-on data.”

“This report finally puts data behind what we’ve been feeling. Physical retail isn’t dead, it’s evolving into a seamless commerce approach. The insights on smart scaling are invaluable.”

"Every business leader in retail needs to read this. It is the roadmap for what is next."

The ROI of AI

in Retail & Consumer Goods

47% of retail and CPG executives report their organization is allocating over 50% of their future AI budget to AI agents.

Find out where agentic AI is delivering value today and see how early adopters are getting ahead.

What’s Inside This Report

Key findings from dozens of retail leaders and expert interviews.

Built-in B2C capabilities are the top strength of current e-commerce platforms. But retailers are lagging behind integrations, AI, and more.

What are the top strengths of your current

e-Commerce platform?

What are the key areas for improvement you’ve identified for your current e-commerce platform?

“This report finally puts data behind what we’ve been feeling. Physical retail isn’t dead, it’s evolving into a seamless commerce approach. The insights on smart scaling are invaluable.”

"Every business leader in retail needs to read this. It is the roadmap for what is next."

“The most actionable insights I’ve seen all year. No fluff. Just hands-on data.”

Get the report