The Retail CIO Playbook for 2024: Top Insights, Challenges, and Digital Innovation Strategies

What You'll Discover:

As we navigate the wave of digital transformation powered by consumer-centric tech trends, the growing demand for scalable digital solutions that deliver personalized shopping experiences and boost customer satisfaction remains a top concern for retailers. 

In association with WBResearch, we delved into the most pressing challenges and real-world solutions revealed by senior IT decision-makers in European retail. Check out the Retail CIO Playbook for 2024 to learn more about: 

• Building hyper-personalized, omnichannel experiences: for 45% of respondents this is the key driver of value.
• Scaling AI for enhanced customer experience, as well as operations: 62% are looking to prioritize AI algorithm improvement.
• Overcoming the hurdles of delivering the right digital product on time and on target: 59% see it as a major barrier to innovation.
• Partnering for digital excellence to deliver customer value: retail CIOs allocate between 11% and 20% of their IT budget to outsourcing custom software and app development.