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EBOOK:

The Retail CIO Playbook:
Top Insights, Challenges, and Digital Innovation Strategies


Access exclusive insights from 150 leading IT decision-makers in retail across Europe to elevate your retail strategy.

Get ahead of the curve with data-driven trends and actionable strategies for enhanced customer experiences across multiple channels and devices.

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What You'll Discover:

As we navigate the wave of digital transformation powered by consumer-centric tech trends, the growing demand for scalable digital solutions that deliver personalized shopping experiences and boost customer satisfaction remains a top concern for retailers. 

In association with WBResearch, we delved into the most pressing challenges and real-world solutions revealed by senior IT decision-makers in retail companies across the UK, Nordics, Benelux, Germany, France, or Switzerland. Check out the Retail CIO Playbook to learn more about: 

  • Building hyper-personalized, omnichannel experiences: for 45% of respondents this is the key driver of value.
  • Scaling AI for enhanced customer experience, as well as operations: 62% are looking to prioritize AI algorithm improvement.
  • Overcoming the hurdles of delivering the right digital product on time and on target: 59% see it as a major barrier to innovation.
  • Partnering for digital excellence to deliver customer value: retail CIOs allocate between 11% and 20% of their IT budget to outsourcing custom software and app development.

About Zitec

20+

Years of
experience

30+

Countries in which
we provide services

750+

End-to-end
digital projects

81%

Customer satisfaction
score in 2023

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