March 29th 16:00 - 18:00 Zitec Office, Timpuri Noi
Free parking spot In-person event
In recent years, both consumers and businesses have faced a series of peculiar challenges. In unpredictable times, it's critical to understand what consumers expect from brands and how businesses may adjust their communication to stay relevant and seize new opportunities.
Zitec invites you to a live event where you can learn about the most recent developments in consumer behavior and digital marketing, as well as how these trends will influence digital marketing strategies in 2023 and beyond.
Marketing & Product Management Director, Arctic
Gabriel is a mission-oriented marketing & product management leader, with over 10 years of experience in the field and a proven track record of developing and executing integrated marketing, communications, and product management plans from end to end.
Head of Strategy, Zitec
With over 11 years of experience in crafting successful Digital Marketing strategies for local and international clients, Ivona leads the Strategy Department in Zitec, providing our clients with actionable insights on how they can elevate their digital marketing efforts to grow their businesses.
Creative Director, Zitec
Mihăiță is a result-driven digital marketer with over 8 years of experience in the field, leading our newly-formed Creative Department, which helps our clients deliver their messages in shapes and forms tailored to the specifics of their audiences.
16:00 - 16:10
Welcome & Intros
16:10 - 16:40
Ivona Roșca | Head of Strategy, Zitec
16:40 - 17:10
Mihăiță Pașcaniuc | Creative Director, Zitec
17:10 - 17:20
Gabriel Eremia | Marketing & Product Management Director, Arctic
17:50 - 18:00
Last remarks + Q&A
18:00 - 20:00
Networking & Prosecco Bar
Leveraging the latest customer behavior insights is critical to the success of all your marketing efforts. At this event, experts from Zitec and Arctic will deliver a series of comprehensive presentations centered on how you can use digital consumer behavior trends to skyrocket your 2023 digital marketing results. Among others, speakers will walk you through:
At this event, you will discover the latest trends that shape customer behavior, a critical aspect when it comes to designing efficient digital marketing strategies in 2023 and not only.
Understand the role of digitization in the purchasing processes, the consumer behavior online and factors that influence it. Find out what popular content types you can efficiently use in your marketing campaigns. Our speakers will offer you actionable insights that will empower your digital marketing efforts.
In recent years, many businesses have had a difficult time adapting to changes in consumer behavior. To remain relevant in the digital environment, it is essential for them to know how to navigate through uncertain times and seize new opportunities.
Join our team of experts and our special guest representing the most powerful brand in Romania to learn more about the current trends and opportunities in the digital world as well as changes in consumer behavior.