Digital Consumer Trends 2023

Get to Know Your Customer's Behavior

March 29th 16:00 - 18:00 Zitec Office, Timpuri Noi

Free parking spot In-person event


This event is over, check out our Digital Marketing Services

In recent years, both consumers and businesses have faced a series of peculiar challenges. In unpredictable times, it's critical to understand what consumers expect from brands and how businesses may adjust their communication to stay relevant and seize new opportunities.

Zitec invites you to a live event where you can learn about the most recent developments in consumer behavior and digital marketing, as well as how these trends will influence digital marketing strategies in 2023 and beyond.



Gabriel-Adrian Eremia

Marketing & Product Management Director, Arctic

Gabriel is a mission-oriented marketing & product management leader, with over 10 years of experience in the field and a proven track record of developing and executing integrated marketing, communications, and product management plans from end to end.


Ivona Roșca

Head of Strategy, Zitec

With over 11 years of experience in crafting successful Digital Marketing strategies for local and international clients, Ivona leads the Strategy Department in Zitec, providing our clients with actionable insights on how they can elevate their digital marketing efforts to grow their businesses.


Mihăiță Pașcaniuc

Creative Director, Zitec

Mihăiță is a result-driven digital marketer with over 8 years of experience in the field, leading our newly-formed Creative Department, which helps our clients deliver their messages in shapes and forms tailored to the specifics of their audiences.


16:00 - 16:10

Welcome & Intros

16:10 - 16:40

Ivona Roșca | Head of Strategy, Zitec

16:40 - 17:10

Mihăiță Pașcaniuc | Creative Director, Zitec

17:10 - 17:20

Coffee Break

17:20 -17:50

Gabriel Eremia | Marketing & Product Management Director, Arctic

17:50 - 18:00

Last remarks + Q&A

18:00 - 20:00

Networking & Prosecco Bar


What will I learn?

Leveraging the latest customer behavior insights is critical to the success of all your marketing efforts. At this event, experts from Zitec and Arctic will deliver a series of comprehensive presentations centered on how you can use digital consumer behavior trends to skyrocket your 2023 digital marketing results. Among others, speakers will walk you through:

  • the way consumers prefer to receive product information online; 
  • popular content types among consumers and how they influence online shopping behavior;
  • influencer marketing and how to leverage it to increase sales;
  • consumer attitude towards commercials and how it impacts brand perception.

Why should I attend?

At this event, you will discover the latest trends that shape customer behavior, a critical aspect when it comes to designing efficient digital marketing strategies in 2023 and not only.

Understand the role of digitization in the purchasing processes, the consumer behavior online and factors that influence it. Find out what popular content types you can efficiently use in your marketing campaigns. Our speakers will offer you actionable insights that will empower your digital marketing efforts.

I want my spot!

In recent years, many businesses have had a difficult time adapting to changes in consumer behavior. To remain relevant in the digital environment, it is essential for them to know how to navigate through uncertain times and seize new opportunities.

Join our team of experts and our special guest representing the most powerful brand in Romania to learn more about the current trends and opportunities in the digital world as well as changes in consumer behavior.