The New Era of AI Visibility

We analyzed the digital and AI-driven visibility of Romania’s Home & Garden ecommerce stores and product manufacturers leaders - from large retailers like Dedeman and Leroy Merlin, to leading brands such as Kärcher, Stihl, and Makita and everyone in between. We looked at more than 55 brands and websites.

The report explores how Google AI Overviews, ChatGPT, and other generative systems are reshaping online discovery, trust, and competition.

Inside, you’ll find:

• AI Visibility benchmarks for top Home & Garden retailers and brands  revealing who dominates AI-generated results and who’s struggling to appear.
• A detailed look at how often brands surface in Google AI Overviews, ChatGPT, and other AI platforms, and what this means for digital exposure.
• Traffic performance insights showing how visibility in AI-driven results already translates into measurable visits and engagement.
• Key differences between retailers and manufacturers in how AI systems reference and prioritize their content.
• A case study illustrating how early optimization for AI visibility can boost brand presence and traffic in this emerging search environment.