Consumers are no longer just searching for links, they are asking for answers. From "zero-click" searches to conversational shopping assistants, the path to purchase has shifted.
We analyzed traffic data for more than 150 websites, from January to October 2025 across 16 different industries, to show you exactly how this shift is impacting market leaders and challengers alike. We uncover why traditional authority doesn't always guarantee AI visibility, and what you can do about it.
Analyzed industries:
Retail • Beauty & Cosmetics • Apparel & Fashion • Furniture • Telecom • Pharma • Sporting Goods • Agriculture • Consumer Electronics • Banking • Wine & Spirits • Delivery & Logistics • Healthcare Services • Insurance • Grocery Stores • Travel & Tourism
Inside, you’ll find:
- The AI Traffic Leaderboards: See which websites are generating the most traffic from AI platforms across Retail, Banking, Pharma, and more.
- Traditional vs. AI Visibility: Discover why market leaders in total traffic are often outperformed in AI results by agile competitors
- The Dominant Platforms: Understand the massive gap between ChatGPT and other engines like Gemini or Perplexity in driving website traffic.
- Generative Engine Optimization (GEO): A complete guide on how to shift your strategy from SEO to GEO to ensure your brand is cited and recommended by AI.
- Real-World Case Studies: How we helped a global technology leader increase their AI visibility in less than a year.
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